COB Pro Services
"An educated beer seller is a better beer seller."
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Training for distributor and brewery reps, brand ambassadors, on and off premise retail and culinary students. Custom curricula from basic to advanced on ingredients, brewing process, styles, food pairing, quality assurance, proper storage/service and proven sales strategies.
Brand ideation and synthesis, management, messaging, content, and community outreach.
Wholesalers
Our adult beverage landscape continues to change rapidly. We can position you and your brands to take full advantage of this change with increased distribution and volume through tried and true training through COB.
Your retailers and consumers know about beer and you need the knowledge and skills to educate them, not the other way around.
Whether you sell Miller and Chimay or Coors Light and Dogfish Head. We provide the custom beer training that will empower your sales force to succeed.
Testimony:
"...a tremendous impact on over 350 sales team members. I look forward to continuing to work on beer educational pursuits for a long time to come."
Eric S. McKay- L. Knife & Sons Company
"...a great eye opening seminar... everyone gained so much from your experience and teachings. I look forward to spreading the message throughout our organization."
Jeff Stillwell- Ben E. Keith Distributors
"The sales staff learned valuable information that will help them succeed in the market. The entire day was outstanding from the BSAT to the afternoon tasting methods. We are already looking forward to your next visit."
Chuck Salzman- Peerless Beverages
"Sam has worked with us a number of times and each time has been a huge success. His knowledge, passion, and approachable style entertains as well as educates."
Tom Gibbons- Kohler Beverages
Brewers
In today's beer market, merchandising and volume deals are simply not enough to compete. You must hand sell with the authority that only comes from deep product knowledge and the ability to educate and sell simultaneously.
Retailers
We provide staff training and fully implemented beer programs, menu building, vertical pricing scenarios, incentive and accreditation programs, draught systems, and all aspects of proper beer service.
Testimony:
"The course was highly informative and well taught. Sam brings a unique sense of humor and a wealth of knowledge that educates and engages his students."
Tinika Green-Blue Smoke BBQ NYC
"I have had the pleasure of working with Sam Merritt on numerous occasions.....He brought such passion and creativity to his lessons, and each employee left his seminars with a new understanding of how to sell beer.....I would recommend Sam to anyone that is interested in gaining valuable insight into where beer has come from and how to keep up with the fascinating trends in the industry."
David Willner-Skyport Hospitality
"....extremely talented, passionate about his beer and people. I would recommend him to anyone looking to further their knowledge in beer...a fun educator, and can interact with varying degrees of detail based on the student."
Todd Davies-Chef/Owner Cadence, Chicago
Partial Pro Client List:
Brewery
Brooklyn
Guinness
Heineken
Lagunitas
Pabst
Run & Hide
Wholesale/Distributor
Ajax Turner, TN
Ben E. Keith, TX
Eagle Sales, SD
Eastown Distributors, MI
Kohler Beverage, NJ
L. Knife & Sons, MA, NY, WI...
Peerless, NJ
Phoenix Beehive, NY
Supreme Beverage, AL
Retail
Blind Tiger Ale House, NY
Blue Smoke BBQ, NY
B Restaurants, CT
Collins Bar, NY
Eddies Roadhouse, NY
Jimmy's No. 43, NY
Spring Lounge, NY
Brooklyn Ale House, NY
Dive Bar, NY
Stout, NY
Tilted Kilt, US
Beer Authority, NY
Lil' Jumbo Cafe, TN
Lobster Joint, NY
Mark Bar, NY
Morris Grill, NJ
Tupelo Honey, NC
Pony Bar, NY
Royal Brooklyn, NY
Snacky, Brooklyn
Tipsy Parson, NY
